The next generation of buyers now expect the housing system to work against them, feel overwhelmed before they even begin, and increasingly turn to AI for guidance they once sought from a loan officer. At the same time, Hispanic and other historically underserved communities are expected to drive much of the next decade's growth in homeownership demand.

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This session explores who the future homebuyer really is, why trust has become a greater barrier than knowledge, and how lenders can reach a diverse, digitally native generation early enough to earn the relationships that define the next era of origination.